73/09 col.0050

Lunetta BADA is a legendary brand that was born in Daikanyama in 1984 and became a huge hit when it was worn by Koji Kikkawa and Taka and Yuji in the TV drama "Abunai Deka." It opened exclusive shops in Harajuku and Kyoto, and its innovative promotional methods made it popular not only in Japan but also overseas. However, after about eight years, its popularity began to wane, and the brand went bankrupt. The brand trademark was purchased by an American company, but that company has since disappeared. Few people remember it from back then, and it can be said to be a solitary brand that truly dominated the '80s.
Now, the dots have connected with the craftsmen and staff who were there at the time, as well as volunteers whose lives were changed by Lunettabada, and we have been able to restart the business in 2022.